"Shortly after the World War 2, these guys were figuring out how to ramp up the [U.S.] economy. Retailing analyst Victor Lebow articulated the solution that has become the norm for the whole system. He said: “Our enormously productive economy … demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction, our ego satisfaction, in consumption … we need things consumed, burned up, replaced and discarded at an ever-accelerating rate."
— The Story of Stuff
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